福原爱缺席世乒赛日本人制造"孔文革"补缺

2014-04-28 07:32

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标签：世乒赛

福原爱对于日本乒乓球界来说，不仅是标志性的旗帜性人物，同时还是乒乓球，这个在日本竞技体育界日渐式微的体育项目，与普通老百姓之间最为重要的情感纽带。然而，本届世乒赛福原爱的缺席，迫使组委会不得不想出其他办法，来吸引国内民众的足够关注，其中便包括树立新乒坛偶像、签约偶像明星代言等常见方法。此外，他们还开播了一部名为“乒乓”的动画片，该片中主人公的最大对手便是“孔文革”。

福原爱缺席世乒赛日本人制造"孔文革"补缺

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                   "note": "自5岁以“爱哭的小不点”形象出现在大众面前，福原爱可谓是在全日本人民的关注下成长了20年。",
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                   "note": "因为关注福原爱，而关注乒乓球，这样的等式几乎存在于一代日本人的心里，并构成了不可替代的群体回忆。但也正是因为福原爱的不可复制，让这一次没有福原爱的日本东京世乒赛，乍看之下颇有些风雨飘摇。",
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                   "note": "福原爱正式退出本届世乒赛的消息于3月2日对外发布，而福原爱受伤则是在去年的11月——左脚足骨应力性骨折，积劳成疾的疲劳性损伤，按照当时核磁共振的诊断，福原爱应至少恢复3个月，也就是说福原爱应该在今年3月才开始恢复性训练。",
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                   "note": "但显然在本土举行的世乒赛，对于福原爱本身，以及日本乒乓球界都是巨大的诱惑，所以福原爱及团队强行提前了恢复期，并决定以赛代练来保持状态。只可惜，这样的结果是福原爱在2月再次骨折，并彻底无缘本届世乒赛。",
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                   "note": "在日本乒协宣布福原爱无缘本届世乒赛后仅5天，日本乒乓球队出征世乒赛的壮行会盛大举行。而当时，所有的话题都集中在“福原爱”，这个10余年来一直承载着日本乒乓球全部希望，并一力承担起日本乒乓球对外宣传管道的符号性人物的身上。",
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                   "note": "“我们会背负起她的那份努力，一起冲击好成绩。”替代福原爱，出现在日本女队核心发言人的石川佳纯安静地说道，“现在的我非常明白，她曾经肩负起的那些压力。”",
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                   "note": "小福原爱4岁的石川佳纯，从出道起就被誉作是“福原爱二代”——同样是年少成名在13岁拿到日本全国冠军，但就好像是命中注定一样，福原爱的13岁零一个月，比起石川佳纯的13岁11个月，还是微弱的领先了一点点——而这10个月，也是福原爱和福原爱二代之间的各项比较之中，最为接近的一项。",
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                   "note": "“当所有人的关注都集中在你的身上，不安会无处安放。”福原爱在北京奥运会后的一段发言，曾经让质疑她成绩的人们哑口无言；“感同身受是做不到的。”6年过去，在福原爱不在的日本世乒赛前，石川佳纯如是感慨起现如今所承受的压力，并赞叹起福原爱一路走来的艰辛，“就好像现在的她尽管在恢复期，依然要面对非常多的压力。”",
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                   "note": "面对压力的除了石川佳纯、日本乒乓球国家队，还有日本乒协和赞助商——没有了福原爱，还能靠什么吸引到足够多的观众？如何才能让这项本就逐渐式微的项目，再次成为国民运动？——日本乒协和赛事最大的赞助商日本东京电视台给出了尽可能漂亮的答案。",
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                   "note": "首先是尽可能塑造日本乒坛新偶像——在福原爱缺席的情况下，女队由相貌清纯的石川佳纯挑起大梁；而男队则由被誉为“最帅运动员”的松平健太担纲。",
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                   "note": "去年福原爱第一次骨折后，两人就开始担当对外发言人，并逐渐适应了大场面。实际上，这样的转变，其实早在2012年伦敦奥运会后就一直在尝试，只不过在没有外因作用下，一直以浅尝辄止告终。",
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                   "note": "虽然人人都知道福原爱终究会退役，但在退役之前，任谁都不愿意提前想象那一天。",
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                   "note": "至于日本乒协选择石川佳纯和松平健太担当男女队发言人，除开两人稳定的竞技成绩，日本乒协更为注重的当然还是两人颇为亮眼的外貌。",
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                   "note": "据相关场馆的出口调查统计，除开由“福原爱效应”带来的铁杆粉丝，每年日本乒乓球赛事的最主要观众群是老年人及由专职主妇带领的家庭观众，而这些群体中的大多数，都是忠实的“外貌协会”成员。",
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                   "note": "而为了满足这部分观众的需求，松平健太还在经纪公司的安排下，于4月25日，也就是世乒赛开赛前三天推出了个人写真DVD，并将在世乒赛期间举办特别贩卖。",
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                   "note": "松平健太个人写真DVD宣传图。",
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                   "note": "其次，作为主播电视台，东京电视台顺应时事热点，选择了由话题偶像桥本环奈，而不是已经成名的明星或是歌手来代言世乒赛——桥本环奈，因为一张照片而红遍日本，被誉为是“千年一遇”的绝对偶像。",
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                   "osize": {},
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                   "note": "自3月份起，这个几乎是一夜爆红的女孩，连接了9支全国性广告代言，媒体曝光度和民众支持率“碾压”一众明星，而日本世乒赛借由着桥本环奈这股东风，也当然的吸引到了更多的“非铁杆粉丝”和额外的关注度——据统计，由桥本环奈拍摄的6支世乒赛宣传短片，都在youtube上获得了超过百万次的点击。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1OAC605H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OAC605H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OAC605H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OAC605H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OAC605H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "除开常规性的宣传推广与代言，更能体现日本乒协为蓄谋已久的则是在4月10日推出的一部名为“乒乓”的动画片。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1OC0305H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OC0305H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OC0305H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OC0305H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1OC0305H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "该动画片选择在25:40这个深夜时段播出，显然吸引的并不是青少年人群，而是对乒乓球有着时代记忆的中青年观众。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1ODCL05H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1ODCL05H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1ODCL05H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1ODCL05H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1ODCL05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "仅从这部动画片的主人公名字，就能窥视出这部原作漫画的创作年代——上世纪90年代。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NR7I05H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NR7I05H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NR7I05H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NR7I05H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NR7I05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "主人公的对手，来自中国的留学生，也是漫画中最早的“反派”名字写作“孔文革”，读作“CHINA”。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NROO05H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NROO05H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NROO05H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NROO05H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NROO05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "世纪90年代，正是孔令辉、马文革、刘国梁交相辉映的时代，而这部漫画也刚好创造于1996-1998年间。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NSLR05H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NSLR05H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NSLR05H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NSLR05H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NSLR05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "更为有意思的是，在本次改编为动画片之前，该部漫画作品曾于2001年被翻拍为电影并获得成功。而",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NL5605H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NL5605H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NL5605H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NL5605H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NL5605H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "2001年，世乒赛刚好也在日本举行，举办地则是大阪。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1OEAF05H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OEAF05H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OEAF05H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OEAF05H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OEAF05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "这部名为“乒乓”的动画片于4月10日推出，每周播出一集，预计长度在13集左右，宣传期则从1月开始。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1OBL105H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OBL105H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OBL105H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OBL105H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1OBL105H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "不仅完整地覆盖了世乒赛赛事宣传期，甚至还成为了赛事前期、后期宣传的重点补充。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NT7Q05H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NT7Q05H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NT7Q05H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NT7Q05H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NT7Q05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "“活用一切可以利用的资源。”是东京申奥之时，对世界许下的承诺。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NUC905H10005",
                   "img": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NUC905H10005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NUC905H10005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NUC905H10005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2014-04-27/9QS1NUC905H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "而仅从这一次世乒赛的各种资源整合，就能窥探一二。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "9QS1NUSE05H10005",
                   "img": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NUSE05H10005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NUSE05H10005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NUSE05H10005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2014-04-27/9QS1NUSE05H10005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "福原爱不在的日本世乒赛，4月28日将揭开战幕。",
                   "newsurl": "#"
                }
            
            ]
        }