李小双退役娶美妻身家过亿

2016-10-28 07:25

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标签：李小双

近日，前体操一哥李小双现身故乡仙桃为某商业活动剪彩风采依旧。李小双的人生经历堪称丰富，曾两夺奥运冠军为国争光，却在训练中差点摔断双腿无奈退役。如今他已经创办了自己的体育公司身价过亿，还赢取了歌星美妻，人生美满。

李小双退役娶美妻身家过亿

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                   "note": "退役后的舞台，李小双经历过一段痛苦的时期。“非常非常难舍，非常非常的痛苦，那时候因为每天眼睛一睁开就想着，怎么没有人叫我参加训练啊。”",
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                   "note": "成立于2000年的北京李小双体育用品公司，目前的年销售额在4000万元到5000万元之间。经由8年的时间，员工也由当初的17人，达到300人。",
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                   "note": "然而，无论对李小双个人，还是对于这个品牌的知名度而言，现状似乎都并不如意。",
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                   "note": "1980年代进入中国的世界顶级品牌耐克、阿迪达斯，曾经在北京创造过非常惊人的销售纪录，走民族路线的李宁品牌很快也一炮打响。然而，一个新兴的市场并不仅仅需要两、三家顶级品牌。市场仍有空缺，于是，安踏、特步、匹克、鸿星尔克、三六一度相继诞生。其实，成立于2000年的李小双品牌，比某些晋江系品牌还要早。发展但并不如人意。",
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                   "note": "李小双品牌原有的36个店面，现在已经被削减到26个，已经被晋江系远远摔在身后。",
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                   "note": "作为一档运动服饰品牌，李小双牌运动服装的设计色调偏向艳丽透亮型，他本人的休闲装也多是大红、大黄、大紫、大蓝等等。",
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                   "note": "按照他的理解，“运动装不能太低调，因为运动本身就是一个能带来激情的事情。”",
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                   "note": "李小双坦承在上世纪90年代，只要开一家专卖店就能挣钱。然而如今面临诸多品牌的竞争，一个中小型运动品牌企业却必须面对很多难题。",
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                   "note": "“一个是产品定位，一个是资金。”李小双认为这是困扰品牌发展最大的问题。“大的体育品牌可以去关注科技、营销层面，可是实际上，绝大多数的中国老百姓在市场上是靠价格来做比较。”因此，基于价格基础之上，再去做产品设计定位，对李小双来说是至关重要的。",
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                   "note": "而最受束缚的一点，即是资金问题。体育品牌的推广，离不开大规模的营销手段。而所有的营销，离不开大量的金钱投入。",
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                   "note": "李小双举例说，按照现在公司每年4000万的销售额，每年贷款额度只有1000万，而且贷款只能做资产抵押，而非品牌抵押。",
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                   "note": "这一贷款政策，无疑是银行对自己的保护，可以有效避免坏账的出现。然而对于中小企业来说，贷款难造成了资金链条紧张，限制了营销、推广、渠道进一步发展的可能。",
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                   "note": "李小双反复强调，把一件衣服做好是不容易的，需要整体风格、面料、颜色、品质的综合配合。比如，为了一款T恤，设计师要做出24款颜色搭配方案，上百套样式的样稿。但是，他从不让销售人员参与其中。",
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                   "note": "然而，李小双坦言，他的品牌如果想要影响到年轻的消费群体，可能还需要这代人的父母口耳相传。“奥运会绝对是很多大企业展示自我的最佳平台，然而奥运会并不是中小型企业的机会。”李小双说。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR2924FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR2924FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR2924FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR2924FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR2924FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "可是李小双品牌面临的一个尴尬局面是，终端顾客往往是他的同龄人。按照目前的市场行情，无论大小运动品牌都在努力吸引年轻消费群体，耐克、阿迪达斯等行业领导者已经在网络营销、街头篮球等方面大展身手。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR2R54FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2R54FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2R54FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2R54FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2R54FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "大品牌总会在城市中心设立旗舰店，李小双当然明白这个道理，“但这是一种赔钱树形象，对当今公司规模，这样的方式并不合适，要学会放弃。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR4LB4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4LB4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4LB4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4LB4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4LB4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "“体育是一项公平的运动。在赛场上，实力决定一切。你行就是行，不行就是不行。所以我看中品质，这是我的个性和风格。”李小双说。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR9BP4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR9BP4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR9BP4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR9BP4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR9BP4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "那么，总有人走在前头，他们是怎么攫取第一桶金的？有人靠赚快钱：市场上缺什么做什么，什么好卖做什么，快速回笼资金后然后变脸做品牌。有人靠忽悠投资：市场上总是不缺靠脑子赚钱的投资客，你情我愿，让钱生钱，然后通过渠道规模化，或者上市获利。还有人在起步伊始就做足功课：拉拢主管人员，赠送股份以突破银行贷款瓶颈，然后做大做强。这些，似乎都不是李小双的性格和路径。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCQV6U4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQV6U4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQV6U4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQV6U4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQV6U4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "“做生意是件很微妙的东西。在现在的商业形势下看，奥运会给大企业提供了操作空间和优势，但小企业沾不上边。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCQU2K4FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCQU2K4FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCQU2K4FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCQU2K4FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCQU2K4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "其实，机会时时都有，并不单纯依赖奥运，知道自己究竟要做什么，怎么才能解决品牌生存的问题，对李小双来说，才是最重要的问题。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCQTC24FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQTC24FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQTC24FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQTC24FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCQTC24FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "当然，因为奥运，也会有更多的国外投资。很多做得不错的小企业，有了更多被大企业收购的机会。是希望长久的做自己的品牌？还是也希望被人收购，成为大企业的一分子？“两种可能性都存在。”李小双说。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR8R34FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR8R34FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR8R34FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR8R34FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR8R34FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "“想赚快钱太容易了，”李小双说，“你必须知道，快不一定能走长。现在看来也许是损失，但中小企业要学会先活下来，然后再长大。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR9CC4FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9CC4FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9CC4FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9CC4FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9CC4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "16年前，李小双在德国用洗衣粉刷白了自己总也洗不干净的白球鞋和白袜子。12年前，在美国西海岸边，他住过价值3000万美元的别墅。当然，更遑论他曾拥有的世人瞩目的荣誉和社会地位。“因为别人曾经追求过的东西我都曾拥有过，所以我跟别人心态不一样。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR5V04FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5V04FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5V04FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5V04FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5V04FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "没有了追求名利的劲头，他更愿意按照自己对品质的定义慢慢做事。赛场上练就的刚毅个性，在生意场上也不愿通融——“看得起我，咱们就合作。我不会低三下四求人。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR9RI4FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9RI4FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9RI4FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9RI4FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9RI4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "有人说先成家再立业，李小双有今天的成就也离不开妻子张倍宁在背后的支持。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR9PG4FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9PG4FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9PG4FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9PG4FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR9PG4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "他甜美娴静的妻子张倍宁则是曾经走红乐坛的知名歌手。她与妹妹一起组合的“天使之翼二重唱”推出过《爱我的人请举手》等不少广受歌迷喜爱的流行歌曲。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR2J54FFF0005",
                   "img": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2J54FFF0005.jpg",
                   "timg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2J54FFF0005.jpg",
                   "simg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2J54FFF0005.jpg",
                   "oimg": "http://img4.cache.netease.com/photo/0005/2016-10-21/C3UCR2J54FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "两人的相识恋爱过程都很平淡。2000年，李小双出差去福州办事，晚上在参加朋友的聚会上，经朋友介绍，认识了当时在场的歌手张倍宁，随后两人就很快相爱了。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR0OI4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR0OI4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR0OI4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR0OI4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR0OI4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "有人说兴趣相投是他们恋爱的原因，这确实有些道理，在圈内李小双也是位唱歌能手。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR7E34FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR7E34FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR7E34FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR7E34FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR7E34FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "除了沉浮商海，李小双也频频现身公益活动利用自己的力量为社会贡献一份自己的力量。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR38U4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR38U4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR38U4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR38U4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR38U4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "李小双认为专业运动员就是去拿金牌，拿完金牌后的人生就是一种享受。运动员退役后的事情由谁来做，由专业的队伍、专业的经理人来帮他，市场的推广会对他未来形成一种价值的体现、一种延续，对生命的一种延续，就是说我不做运动员了我还有一种市场的价值，但我们需要有更多的一些体育经纪人，让中国的运动员，未来的世界冠军、奥运会冠军，有更理想的路走。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR5B44FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5B44FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5B44FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5B44FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR5B44FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "在外人眼中，转型对于顶着奥运冠军的光环的运动员不是很难，凭借过往的荣耀，退役运动员可以很容易的在新领域找到一席之地，可事实果真如此吗？",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR54N4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR54N4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR54N4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR54N4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR54N4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "其实，退役运动员的出路很窄，外面的世界很精彩，但对于在半封闭环境中长大的运动员来说，外面的世界也很危险，转型之于他们有着太多的坎坷与艰难。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR4814FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4814FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4814FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4814FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR4814FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "看待成功和失败，更需要一种人生的大智慧。聪明是一时的，智慧是宏观的、一世的，需要长期的规划和安排。只要有自己的信念，有种不服输的意志就好。”",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR6CK4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR6CK4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR6CK4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR6CK4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR6CK4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "李小双说，“没有人能永远成功。每个人的人生都很残酷，运动员这个职业只不过更有机会表现自己人生的残酷。",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "C3UCR15T4FFF0005",
                   "img": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR15T4FFF0005.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR15T4FFF0005.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR15T4FFF0005.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0005/2016-10-21/C3UCR15T4FFF0005.jpg",
                   "osize": {},
                   "title": "",
                   "note": "离开“万人迷”的赛场，这位奥运冠军、世界冠军走了不一样的人生路。",
                   "newsurl": "#"
                }
            
            ]
        }